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Where Did Our Love Go

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"Where Did Our Love Go"
Single by The Supremes
from the album Where Did Our Love Go
B-side "He Means the World to Me"
Released June 17, 1964
Format Vinyl record (7" 45 RPM)
Recorded Hitsville U.S.A. (Studio A); April 8, 1964
Genre R&B, pop, doo-wop
Length 2:33
Label Motown
M 1060
Writer(s) Holland–Dozier–Holland
Producer Brian Holland
Lamont Dozier
The Supremes singles chronology
" Run Run Run"
"Where Did Our Love Go"
" Baby Love"
Where Did Our Love Go track listing
Music sample
"Where Did Our Love Go"
Alternative cover

"Where Did Our Love Go" is a 1964 song recorded by The Supremes for the Motown label.

Written and produced by Motown's main production team Holland–Dozier–Holland, "Where Did Our Love Go" was the first single by the Supremes to go to the number-one position on the Billboard Hot 100 pop singles chart in the United States, a position it held for two weeks, from August 16 to August 29, 1964. It was also the first of five Supremes songs in a row to reach number one (respectively, " Baby Love," " Come See About Me," " Stop! In the Name of Love," and " Back in My Arms Again"). The song also reached number-one on the Cash Box R&B singles chart.

The Supremes' version is ranked #472 on Rolling Stone 's list of The 500 Greatest Songs of All Time.



According to Brian Holland, "Where Did Our Love Go" was written with The Supremes in mind. Though Supremes member Mary Wilson would later write that the song had been originally given to The Marvelettes, Holland would deny this claim, as would the Marvelettes themselves. Marvelettes member Katherine Anderson-Schnaffer later said that the song didn't quite fit her group's repertoire, as the song was produced under a slower beat and their music was more uptempo. When the Supremes were eventually given the song, the group members weren't pleased with the record, with member Florence Ballard later stating that they had wanted a stronger single similar to the Marvelettes' " Please Mr. Postman". Although the group felt the song didn't have the hook to make it successful, they decided that they really didn't have a choice and prepared to record the song.

Initially, the producers argued over who should sing the song, as the song had been cut in the same key as Mary Wilson's but since Berry Gordy had assigned the main lead singer role to Diana Ross, the producers eventually gave the song to Ross, who sung it in her original register after the group entered the recording studio to record the song on April 8. Ross was told to sing it at a lower register. As a result, a stubborn Ross sung it in a lower key, fessing afterwards to Holland, "is that what you want?" with Holland nodding. The other Supremes, who had sung with more energy on previous recordings, were only told to continually say "baby" repetitively while also only singing the title. This was done after Lamont Dozier was forced to redo the arrangement of the background vocals.

Upon hearing the song's playback, an excited Ross rushed to Gordy's office and told him to come to the studio to listen to the song. Upon hearing playback, a satisfied Gordy nodded saying to the producers and the group that the song had potential to be a top ten hit.

Release and reaction

"Where Did Our Love Go" was released as a single on June 17, 1964, and entered the Hot 100 at number seventy-seven. Six weeks later, while the Supremes were on tour as part of Dick Clark's " American Bandstand Caravan of Stars", the song made it to number one for two weeks. The girls began the tour at the bottom of the bill; by the conclusion of the tour, they were at the top. They performed the song on the NBC variety program, Hullabaloo! on Tuesday, January 26, 1965.

The song became the focal point and title track of the group's second album, Where Did Our Love Go, released later that year. A German language version of the song was recorded by the Supremes for German-speaking markets overseas.

The song seemed to strike a chord in the United States, with a group which would become the most successful chart-topping American popular music group of the 1960s. The first of their Number Ones, the song peaked just weeks after the passage of the Civil Rights Act of 1964, critically remarked as capturing the spirit of an America reeling from the assassination of President John F. Kennedy, racial tension, increased United States involvement in Vietnam, and foreseeing the end of the early optimism of the 1960s.

Cover versions

  • In 1968, the song was covered by The Clarendonians, titled "Baby Baby". The Clarendonians were a ska and rocksteady vocal group from Jamaica, active from the mid to late 1960s.
  • In 1971, the song was covered by Donnie Elbert.
  • In 1976, The J. Geils Band covered the song on their live 1976 album Blow Your Face Out, and also charted at #68 with it.
  • In 1978, the song was covered by Ringo Starr
  • In 1981, Soft Cell combined their cover of "Where Did Our Love Go" with a cover of Gloria Jones' " Tainted Love"; the cover begins after "Tainted Love" ends on the same song.
  • In 1984, a cover was made for the cartoon Kidd Video by the eponymous band.
  • In 1986, the Norwegian swing/pop duo Bobbysocks! covered it on their LP Waiting for the Morning.
  • In 1993 Sinitta released "The Supreme EP" which featured the song along with two other Supremes hits and the 1970 Diana Ross single " Remember Me". It charted at #49 in the UK.
  • In 1998, a live version was performed in the Spice Girls, Spiceworld Tour by Baby Spice aka Emma Bunton.
  • The intro of the song was sampled in the 1998 Ace of Base song, " Always Have Always Will."
  • Electropop artists Gluebound covered the song for their 1998 album Essential Interpretations: Today's Great Artists Perform Yesterday's Classics.
  • In 2005, the Pussycat Dolls, like Soft Cell, recorded a combined cover song of " Tainted Love/Where Did Our Love Go" for their debut album, PCD.
  • In 2006, U.K. singer Declan Galbraith recorded the song for his second album Thank You.
  • In 2006, it was heavily sampled in the song "Here We Go" by grime collective Mademan presenting Vigar, Diddy, JR & L.Man.
  • While not exactly a true cover, the melodic and chordal progressions of labelmates the Four Tops' " I Can't Help Myself (Sugar Pie Honey Bunch)" are almost identical to those of "Where Did Our Love Go". "I Can't Help Myself" reached number one in 1965.
  • In 2011, YouTube singer Julia Nunes did a remix of the song with Justin Bieber's song " Baby". This same arrangement was used by Little Mix in series 8, week 8 of the UK Factor.


  • Lead vocals by Diana Ross
  • Background vocals by Florence Ballard and Mary Wilson
  • All instruments by The Funk Brothers
  • Footstomps by Mike Valvano

Chart History

Chart Peak
U.S. Billboard Hot 100 1
U.S. Cash Box R&B Singles Chart 1
U.S. Cash Box Pop Singles Chart 1
Canadian RPM Top 40 singles chart 1
UK Singles Chart 3
MegaCharts 4
VG-lista 6

Year-end Charts

Chart (1964) Position
U.S. Cash Box Year-end Chart 15
Preceded by
" Everybody Loves Somebody" by Dean Martin
Billboard Hot 100 number-one single
August 22, 1964
Succeeded by
" The House of the Rising Sun" by The Animals
Preceded by
" A Hard Day's Night" by The Beatles
Canadian RPM number-one single
August 31, 1964
Succeeded by
" House of the Rising Sun" by The Animals
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