Background to the schools Wikipedia
This content from Wikipedia has been selected by SOS Children for suitability in schools around the world. Child sponsorship helps children one by one http://www.sponsor-a-child.org.uk/.
The idea was initiated by the Yahoo! search engine and the Network for Good charity aggregator.
Some companies allow website owners or bloggers to make a personalized badge for setting up a link to a favourite charity, creating the possibility of wide social involvement for donations.
Surveys suggest 61% of people give to a charity because a personal connection has asked them to make a contribution.
The charity badge method of giving has gained popularity among communities of online users. Yahoo! promote a contest for gathering the biggest quantity of one-time donations.