Checked content


Description Logo used on aid delivered to European countries during the Marshall Plan, starting about 1948.

The labeling was deemed necessary when Congress became concerned that the Soviet Union was taking credit for the poorly-marked U.S. foreign aid donations to European countries. The shield was adapted from the Great Seal of the United States, and the slogan was translated into the languages of the recipient countries.

The slogan became obsolete when military aid was added to the economic program, and when some Near East and Asian countries became aid recipients under President Truman’s Point IV Program. In 1951, the slogan was changed to “Strength for the Free World from the United States of America.”

The logo was used until 1953, when the Mutual Security Agency (a successor to the Marshall Plan programs) revised it. The logo for the United States Agency for International Development (the current incarnation of the same programs) is descended from this logo, and those of intermediate agencies.

For more information, see USAID's branding guidelines, in particular the Graphic Standards Manual.
Date c1948-c1953
Source Extracted and converted from PDF version of the USAID Graphic Standards Manual.
Author U.S. Government
( Reusing this file)

Public domain


Public domain This image is a work of a United States Agency for International Development employee, taken or made as part of that person's official duties. As a work of the U.S. federal government, the image is in the public domain.

See also: USAID: Frequently Asked Questions

English | русский | español | +/−

The following pages on Schools Wikipedia link to this image (list may be incomplete):


I want to learn more...

Schools Wikipedia was launched to make learning available to everyone. SOS Childrens Villages believes education is an important part of a child's life. That's why we ensure they receive nursery care as well as high-quality primary and secondary education. When they leave school, we support the children in our care as they progress to vocational training or higher education. Sponsoring a child is the coolest way to help.